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    Store Commander
    E-Commerce

    2026 e-commerce events and key dates

    2026 e-commerce events and key dates

    You’re already preparing for your 2026: prioritizing your actions, planning your key moments, organizing your campaigns… all in an e-commerce landscape where everything moves fast - incredibly fast. With evolving customer behavior, the rise of marketplaces, and the need to optimize every minute, you need tools that truly help you save time.


    Store Commander understands how precious your time is… and how much proper planning can change the game. And that’s exactly why we created the 2026 e-commerce calendar.


    In this new edition, you’ll find:

    • The key milestones of global e-commerce: commercial events, holidays, trade shows, conferences, and major retail trends.

    • Store Commander highlights: events we attend, webinars, workshops, and opportunities to connect.

    • Practical resources to help you prepare each stage: insights, content, and best practices to optimize your catalog management and boost your results.

    With the help of this icon , you can instantly identify all the moments where you’ll be able to meet the Store Commander team - whether online or in person - along with related content to go further.


    A tool that evolves with you, all year long


    We regularly update this calendar to ensure it remains a reliable, useful, and actionable decision-making tool.
    Add it to your favorites and return whenever you need inspiration, organization, or opportunities… everything you need to stay ahead.


    01/01: New Year’s Day
    06/01: Epiphany
    08/01-04/02: Winter Sales (Europe - period varies by country)
    17-19/01: Who’s Next Paris 2026
    27/01: Community Manager Appreciation Day
    28/01: Data Protection Day



    02/02: Candlemas
    10/11 : Marketplace Connect
    14/02: Valentine’s Day
    17/02: Chinese New Year
    26/02: Webinar: Structuring, filtering, and using product exports



    08/03: International Women’s Day
    10-12/03: One to One Retail E-Commerce
    15/03: World Consumer Rights Day
    18/03: Global Recycling Day
    24-26/03: All4Customers
    29/03-05/04: Easter Week



    22/04: Ecommerce Italy Summit 2026



    01/05: Labour Day
    12/05: Mother’s Day



    05/06:World Environment Day
    17-20/06: VIVATECH
    21/06: Summer / Music Day
    21/06-21/07: Summer Sales
    30/06: Social Media Day



    06/07: School holidays begin
    14/07: Bastille Day
    17/07: World Emoji Day
    Amazon Prime Day - TBC



    01/08: Web Day
    15/08: Assumption Day
    31/08: World Blog Day



    Back-to-school campaigns
    15-17/09: NRF Europe
    20/09: World Cleanup Day
    23/09: Autumn
    23-24/09: Ecommerce Expo
    30/09: International Podcast Day



    01-31/10: Pink October
    06-07/10: eCommerce Masters
    31/10: Halloween



    01/11: All Saints’ Day
    11/11: Singles’ Day
    11/11: Armistice Day
    28/11: Black Friday
    30/11-01/12: Tech For Retail



    01/12: Cyber Monday
    06/12: St. Nicholas Day
    08/12: World Climate Day
    18/12: Ugly Christmas Sweater Day
    21/12: Winter
    25/12: Christmas
    31/12: New Year’s Eve